Art Direction / CREATIVE / Hong Kong

Hi, this is Mike
Based in Hong Kong. Have been working in the creative industry professionally since 2009. Particularly good at creative thinking and art direction. He was in local agency and global agency, asia pacific brands such as Schroders, Manulife Asset Management, FTlife, 3M, IKEA, SCMP - HK Magazine. He is experienced in B2C and B2B creative and corporate creative thinking.
Can follow rules when needed - the message, the brand and the problem. But can also think out of the box for creative themed from movies, photography, fashion and culture to news and neighbourhoods.
Mike holds a Bachelor’s Degree in applied and media art in Hong Kong Polytechnic University. He believes: good creative comes from good communication. Always striving to identify the core message, and then translating that into his creative in a relatable manner to the target audience.

Experience
2021- Present
RKPI Ltd.
2019- 2021
Mazarine HK
Senior Art Director
2018 - 2019
C Media Advertising
Senior Art Director
2016 - 2018
Doremus Hong Kong
Art Director
2015 - 2016
Signature Limited
Art Director
2009 - 2015
SCMP - HK Magazine
Senior Graphic Designer
academic qualification
The Hong Kong
Polytechnic University – SPEED
BA in Applied And Media Arts
HK Institute of Vocational Education
HD in Fashion Branding & Promotion