FTLife – “Changing Lives for the Better” Campaign 2019 

Creative Development / Art Direction

A new series of promotion with the title “Changing Lives for the Better”, featuring the true-life stories of three FTLife customers is launched. The stories show the profound moments that give people real meaning of guarding their core values in life.

Client: FTLife  |  Agency: C Media Advertising  |  Photographer: Tony Ma  | Senior Art Director: Mike Hung