Alcon Precision 1 x Mirror
Creative Development / Art Direction
Alcon is relaunching their best selling product - Precision 1 contact lens. Trying to bring the product to the new generation level, with fully utilize different media to enhance the power of talking point. This campaign is successfully to creative a social notice to the audience.
Client: Alcon | Agency: RKPI | Creative Director: Wai | associate Creative Director: Mike Hung