Schroders - China Asset Income Fund Campaign
Creative Development / Art Direction / Visual Design
Schroders is launching the first integrated product campaign with Schroder China Asset Income Fund after global rebranding. The challenge is sustain brand awareness in multi-asset investment area and develop brand awareness and associations with new brand identity.
Out of Home - Bus
Out of Home - MTR
Client: Schroders | Agency: Doremus HK | Creative Director: Reader Cheung | Art Director: Mike Hung | Retouch: In-between